Smart vending machines collect interaction and transaction data by default.
Most operators want to know key business metrics such as: Total sales, average sales per machine, sales mix per machine, time of day activity however our smart machine can also track popular search queries, amount of time spent on the machine, product or page.
Utilizing the built-on camera, smart vending machines can provide gender analysis, age approximation and eye gaze detection of the customer, as well as foot traffic count going by the machine.
Many businesses find this information helpful in understanding the customer journey. A data-first approach provides insights to reinforce the value of a complete smart vending system.